If you're exploring how to raise money for your company, it's a good thing we're meeting now. 

I'm one of the few people in the country who have been in the trenches of multiple equity crowdfunding campaigns with multiple companies on multiple platforms. 

I've seen campaigns take off like a rocket - and I've seen them fall flat on their face.

The only difference between these two outcomes is having the right things to bring to the table. The brochure versions of the process that you've probably been reading on the platform websites is NOT the information you really need to make a big decision such as this. 

I never planned on working in this industry.

I'm a branding and messaging specialist for businesses. Years ago, one of my clients needed to raise a million dollars for a big expansion project. We went through the normal process with the 'kinda helpful' onboarding materials that the platform provided - but it wasn't until the end of the campaign that we felt like we knew how to actually run a campaign. As you can probably guess, that feeling stings a little bit.

This experience made me want to help guide other companies through the process as the person I wish we would have had to help us. I was immediately able to jump back in with a company that was about to launch, and another one, and another one. Now I'm here years later helping business owners at scale.

I've been brought in to talk to panicked founders whose campaigns were stuck in the mud after only a couple of weeks. My heart would ache as they described their situation and I knew deep down inside that their dreams of a big investment total was doomed and they were still on the hook for all of the responsibilities that come after the raise.

And I've worked with companies who didn't present themselves in the best way to investors. They had all the right pieces but they weren't put together correctly. We fixed it up - but the biggest opportunities that happen at the beginning of a campaign were all missed. 

You may have noticed that when you're looking for founder-facing resources online - it's crickets.

It's been one of my biggest criticisms of the industry over the years. The stakes are high. The guidance is low. 

After helping as many companies 1:1 as I could, it became clear that in order to really make an impact for as many businesses as possible, I needed to create a platform specifically for them. Something that had never been available before. 

And that's what you're looking at right now.

If nothing else, please take a moment and download the free Equity Crowdfunding Reality Check. It could potentially save you countless time and money. If you're comfortable with the results of that, I have a full assessment that dives deeper into big topics that you really need to consider before launching a campaign. You'll either discover that you're not quite ready OR that you're far more prepared to take full advantage of the process from day one.

It's been my dream to be this kind of resource for you. Thank you for trusting me at this stage of your journey.

- Michael Ross